How does a Google SEO work?
What is SEO? SEO stands for “search engine optimisation” first of all, Google is the most popular search engine, Google gives a better ranking for popular, high quality and SEO worthy websites, so it depends on your website to rank higher on Google. Google especially looks at on-site optimizations, technical structure, textual H tags etc…
SEO work requires hard work such as planning, organising and analysing because an SEO work progress needs to be in the correct order and therefore SEO work will succeed if done properly. There is another strong point for Google SEO work, which is groundwork; it is important for a website because it does most of the SEO work such as keyword planning, competitor research and sector analysis. So far we have talked about on-site and off-site SEO work for websites, but let us answer the most important question; how effective SEO work can be carried out?
What is On-Page SEO? How does it Function?
On-site SEO is a quality function. Sites where Google bots navigate comfortably and users spend a long time are examples of the concept of quality. Search engines will attach quality scores to our websites under certain rules. The main determining factors of quality scores are; the text and visual content we use throughout our site, clean and fast code structure, user-friendly interface and certain search engine tags. Our main purpose in on-site optimization is to prove to search engines that our site is of high quality and beneficial to its users, and to aid search engines in scanning/analysing/browsing our site. How does a website become user-friendly? How should I speed up my site? Let’s answer these through an examination of On-Page SEO and its sub-headings below.
Textual and Visual Content Optimisation
One of the most significant on-page properties is the textual content that is original and in a stream that satisfies readers. In addition, articles that are free of spelling mistakes, comply with grammatical rules and are written in correct accordance to punctuation form the basis of quality content. The higher the quality of the textual contents of the website and the more natural it is, the higher the number of visitors on the website and the longer the duration spent on the website. The visual contents of a website are just as important as its textual contents. The originality and quality of the images we use throughout the site will both increase the quality score of our site and leave a unique impression in the eyes of our visitors.
What is Textual Optimization? How is it done?
Did you know that textual content is among the top three Google site ranking factors? For many years, we predicted that writing a blog post in a 250 to 300 words range could attain a high rank on Google. This perception has visibly changed a lot today. Especially with the introduction of the RankBrain algorithm, which is Google’s artificial intelligence product; content alone is now not sufficient enough. The issue of quality and natural content has now emerged.
Most internet users leave a website that fails to open in a fast manner. The quality score of your site is reduced significantly if users are quick to leave. Furthermore, search engine bots want to encounter a clean and easily scannable code structure instead of a complex and unnecessary code structure when scanning our site. Read on for site acceleration techniques.
Google introduced “Core Web Vitals”, under its latest end-user experience update, and it is now a ranking factor. Accordingly, optimisations need to be made in line with the following three subsets of factors.
FID measures the interaction of a user who logs into the site for the first time. For example, it includes the response time of the website after the user clicks on a link or form button. The faster the browser reacts, the more receptive the page will appear. It is recommended that this time be less than 100 milliseconds.
This metric refers to the stability of visual contents in the process of loading a page. For instance, images that do not have height and width values will cause a delay in the time it takes to load the page. These shifts will also change the position of buttons on the site or the layout of the text that the user wants to click. Since this will negatively affect the user experience, the design integrity must be protected at the maximum level between the first loading order and the final screen output.
Search engine meta tags, which is the technical subject of on-site SEO, ensure that our site is well perceived by bots and correctly indexed in search results. The main parameters shown among the meta tags are; page titles and descriptions, language tags, and correct page address displays that give signals to bots. With properly configured meta tags, Google can navigate and perceive our pages more actively. For this reason, we can say that meta tags are an important SEO criterion that directly affects our rankings.
When using these tags, you should certainly receive professional support. Incorrect tagging will cause sites to be misdiagnosed and can even lead to index losses. If you want to view your current meta tag errors or omissions, you can use our free analysis tool.
What is Off-Page SEO?
Off-Page SEO work, as the name suggests, includes all interaction and sharing that takes place outside the site. We can also think of this work as increasing the popularity and awareness of internet projects. Off-page SEO is a very sensitive issue that needs careful consideration. Off-site posts made to deceive Google are one the main reasons for the biggest mistakes in SEO work and ones that can even pave the way to deletion of sites from Google. Off-site works that are far from natural and contain artificial popularity will endanger our site in the near future, if not today. Google demonstrates a high level of performance in detecting such artificial shares. Websites exposed to negative detections experience losses in rankings over time and enter into problematic paths.
Works done outside the site are also called “backlinks”. First of all, what is a backlink? Let’s examine this question in our subheading.
What is Backlink?
A website linking to another website as a reference is called a backlink. We can think of this situation as follows; If a website that is safe and popular by Google recommends you on its site and recommends it to its users, Google will trust your site in direct proportion. Thus, by providing popularity, both traffic and awareness will be stipulated to our site. With the latest Google updates, the backlink issue emerges as a subject that needs to be handled with increased sensitivity. Some websites that manipulate this structure can be detected by Google and filtered in search words. For this reason, artificial and paid backlinks are dangerous for projects.
How to build Natural Backlink?
The answer to this question is very simple. If you present good content, your site visitors will want to easily reference the information they have obtained from you. In this case, you will gain a natural link. However, the biggest and most critical mistake made starts here. Since those people involved in SEO work solely involve themselves in attaining links, they expect to be promoted through paid links on busy and poor quality news sites. Although, when this manipulation occurs in a short time frame, they are deleted from the search results. Instead of such links that are not obtained naturally and for a fee, links should be gained naturally by preparing quality and up-to-date content.